Longevity & Versatility
Colour is a powerful tool in the designers tool belt, especially when considering how to best appeal to emerging styles and fashion trends. Colours also change the way consumers view your brand, and different hues can directly affect a buyer’s habits and cause tangible reactions. Therefore, it is important that as marketeers, we stay abreast of the changing colour palettes, and try where possible to utilise these tones to keep brands subliminally ‘fresh’.
So, with that in mind, lets put our Covid-19 blues to one side, and see what London’s Fashion Week Autumn/Winter 2020/2021 brought to the table.
This season will see the rise of boldly beautiful, yet classically appealing tones, that convey a simple but rich colour palette, with an even richer array of emotional connotations.
Colour of the year 2020
Pantone 19-4052 (Classic Blue)
RGB 15 76 129
HEX 0F4C81
CMYK 97 70 23 8
Leatrice Eiseman, Executive Director of the Pantone Colour Institute explains, “Offering a rich narrative, the colour palette for Autumn/Winter 2020/2021 highlights our desire for versatile, timeless colour. Reflecting a ‘less is more’ mindset that is becoming increasingly important to consumers prioritising value and functionality, our colour palette is stripped of excess, Imbued with strength and personality; colours for Autumn/Winter 2020/2021 encourage our ongoing desire for unique self-expression through creative and unusual visual statements that stand out.”
A season in colour…
Pantone 17-1562 (Mandarin Red)
RGB 231 74 51
HEX E74A33
CMYK 0 82 81 0
Pantone 19-1662 (Samba)
RGB 162 36 47
HEX A2242F
CMYK 24 96 76 20
Pantone 19-4057 (True Blue)
RGB 31 68 119
HEX 1F4477
CMYK 97 75 26 11
Pantone 17-1349 (Exuberance)
RGB 232 104 0
HEX E86800
CMYK 2 69 100 0
Pantone 19-0622 (Military Olive)
RGB 99 86 59
HEX 63563B
CMYK 50 49 71 46
Pantone 14-0647 (Celery)
RGB 206 193 83
HEX CEC153
CMYK 24 16 78 2
Pantone 18-5338 (Ultramarine Green)
RGB 0 107 84
HEX 006B54
CMYK 88 32 70 24
Pantone 18-4051 (Strong Blue)
RGB 31 93 160
HEX 1F5DA0
CMYK 90 62 8 1
Pantone 19-1540 (Burnt Henna)
RGB 126 57 47
HEX 7E392F
CMYK 32 78 72 41
Pantone 17-1225 (Tawny Birch)
RGB 174 133 108
HEX AE856C
CMYK 26 45 53 17
Pantone 11-0605 (Jet Stream)
RGB 237 230 222
HEX EDE6DE
CMYK 8 9 13 0
Pantone 14-1122 (Sheepskin)
RGB 218 181 143
HEX DAB58F
CMYK 15 30 46 3
Pantone 19-4024 (Dress Blues)
RGB 42 50 68
HEX 2A3244
CMYK 86 72 47 50
Pantone 16-3916 (Sleet)
RGB 146 148 155
HEX 92949B
CMYK 45 35 30 11
Download the Autumn/Winter 2020/2021 colour palette in Pantone Connect on Adobe® Creative Cloud®
